Expanded deal sees Betgenius strengthen in-play trading partnership with one of Italy’s leading operators.
Betgenius has renewed its partnership with Snai, one of Italy’s largest licensees and biggest betting brands, to supply a wide range of official in-play trading and streaming content.
The deal sees Betgenius expand its in-play betting partnership with Snai, providing live odds feeds for hundreds of thousands of fixtures powered by reliable official data, including all English Premier League and EuroLeague matches.
As part of the service, Betgenius will price and settle all markets while enabling Snai to fully customise and differentiate its trading operation for every fixture and market type.
Snai also joins a number of operators in integrating Betgenius’ new Streaming service, launched in October 2019. Featuring thousands of high quality, official live football, basketball and volleyball streams captured direct from in-stadia around the world, the service is designed to help sportsbooks drive engagement, retention and turnover during quiet scheduling periods.
Fabio Schiavolin, SNAI’s CEO said “Quality customer experience is at the heart of our model at Snai. We’re committed to offering a product that’s frictionless, unique and engaging around-the-clock, and Betgenius’ live trading and streaming services, backed up by an impressive portfolio of official content, will support us in doing that.”
Jack Davison, Chief Commercial Officer of Genius Sports Group, Betgenius’ parent company said “We’re delighted to expand our partnership with Snai. Their renewed investment in our live betting product set is major recognition of our commitment to quality and the reliability provided by content backed officially by sports themselves.”