Live statistics at the heart of new partnership to engage Malaysian football fans
The Malaysian Football League, the national governing body of the largest competitions including the Liga Super, Piala FA and Piala Malaysia, has formed a new live data and integrity partnership with Genius Sports Group (GSG” or “Genius”).
As the trusted data and technology partner to leagues and federations across Asian football, GSG will power the MFL’s first live data collection and distribution platform. Live match statistics will provide new levels of insight to Malaysian football fans across an automated social media publisher service, live widgets and the MFL’s other media platforms.
Across every Liga Super game and the knockout stages of the Piala Malaysia, GSG has agreed that its accredited Statisticians will operate Football LiveStats to capture advanced team and player statistics including shot locations, assists and cards with detailed explanations.
The MFL has also launched a comprehensive new integrity program to safeguard its competitions from the threats of match-fixing and betting-related corruption. GSG’s Bet Monitoring System, in-person workshops and a bespoke Integrity Audit Service will provide the MFL with some of the leading tools in world sport to identify, prevent and combat any threats to the transparency and fairness of their games.
Chief Executive Officer MFL, Dato ’Ab Ghani Hassan said: “We are excited to partner with Genius Sports, a sports data and technology company that provides live data across broadcast, social media, and the soon-to-be-launched Malaysian Football mobile application.
“When live data is easily available in digital formats, it enhances fans’ experience as well as their knowledge of the matches and competitions while it’s being played. This will further expand the dimensions of the competitions, players and teams.”
Mohamed Feizel, Senior Commercial Partnerships Manager for Asia, at Genius Sports, said: “Live data and statistics are a central part of the modern fan experience, particularly with the majority of world football still being played behind closed doors. In partnership with the MFL, we aim to provide their fans with engaging updates before, during and after every game while providing a platform to expand their global audience.”