Gaining an edge over your competition is a constantly growing challenge. Today, acquiring and engaging new, high-quality customers has become a fine art. At Genius Sports Media, we have been helping sportsbook operators build and deliver contextual, non-intrusive digital marketing campaigns for well over a decade. In this whitepaper, we aim to shine a light on the importance of understanding how sportsbook customers behave; when they bet, how they bet and what they bet on.
