Exclusive new partnership to connect Italy’s A2 and A3 leagues with volleyball fans worldwide
Lega Pallavolo Serie A, better known as Lega Volley, the governing body of Italian men’s volleyball and some of the largest competitions in the sport, has formed an exclusive official data and streaming partnership with Genius Sports Group (“GSG” or “Genius”).
GeniusLive will be used to automate the production and distribution of every A3 game to Lega Volley’s OTT platform LegaVolley.tv, providing the league with new engagement and revenue opportunities.
As the live streaming platform to 14 European volleyball leagues and federations, GeniusLive is playing a critical role enabling the sport to increase its digital presence and adapt to the challenges of games being played without fans in stadiums.
Across the Lega Pallavolo Serie A2 and A3 leagues, GSG has been granted the exclusive, worldwide rights to capture, manage and distribute official live data and streams for betting purposes. GSG is the long-term technology partner to Italian volleyball, developing many of its market-leading coaching, scoring and video review solutions alongside the leagues and federation.
Massimo Righi, President and CEO of Lega Volley, commented: “We have a historic partnership with Genius Sports in Italy, and as soon as they entered the live streaming space we started to plan new projects with their team.
“With Genius’ expertise and GeniusLive technology, our Lega Volley is exploring news steps of digital enhancement for sport, with a common goal to expand the notoriety of our championships worldwide”.
Jonny Katanchian, Head of Commercial Partnerships – EMEA, at Genius Sports Group, said: “By removing the normal costs of video production and hardware, GeniusLive enables leagues at all levels to live stream every play and connect with new audiences.
“Lega Volley represents some of the premier competitions in world volleyball and we’re proud to be powering their new data and streaming strategy at such a critical time.”