E-Book: How Publishers Can Capitalize on the Growth of U.S. Sports Betting

Prior to 2018, despite the billions of dollars being wagered illegally in the United States, sports betting was a forbidden topic for the media. Today, with sports betting legalization sweeping thirteen states and counting, every sports media entity is hoping to gain a piece of the sports betting pie, and for good reason. The American Gaming Association suggests that 39% of adult Americans are either current or future sports bettors, representing a significant portion of the population.