Betgenius has strengthened its senior commercial team in the Americas with the appointment of Bill Anderson as its Vice President for the region.

Anderson will spearhead the company’s expansion strategy and oversee its growing team dedicated to the crucial markets of the U.S. and Latin America.

He joins from Stats Perform where he led the US betting business for Perform Media and has previously held senior commercial roles at GAN and TrafficGeneration.

Of his appointment, Anderson said: “I couldn’t be more excited about joining Betgenius at this vibrant time in its global growth. As regulation rapidly evolves and markets mature throughout the Americas, our premium quality and highly customizable sportsbook management and best-in-class live wagering services will become increasingly desirable for ambitious operators.”

Eric Stevens, Global Sales Director at Betgenius, said: “Bill is an accomplished gaming executive with a deep understanding of the betting and media ecosystems in the Americas. We continue to invest in new products and services to meet the demands of operators throughout the region, including our renowned live wagering services powered by fast and reliable data, and Bill’s expertise will be invaluable in shaping and deploying this ambitious growth strategy.”