16 European leagues appoint official partners for collection and supply of fast data to betting industry
On behalf of its members, The Association of European Professional Football Leagues (European Leagues) and its data partners are pleased to announce a second multi-league agreement for an additional three seasons ending in 2022 which marks the continuation of an initial cooperation that began in 2017.
The agreements now include sixteen leagues, as listed below:
- Austrian Bundesliga
- Belgium ProLeague
- Czech Ligová Fotbalová Asociace
- Danish Divisionsforeningen
- Finnish Football League Association
- Greek Super League
- Israeli Professional Football League
- Professional Football League of Kazakhstan
- Latvian Football Higher League
- Dutch Eredivisie
- Norwegian Toppfotball
- Liga Portugal
- Romanian Liga Profesionista de Fotbal
- Serbian Super Liga
- Swedish Föreningen Elitfotboll
- Swiss Football League.
The non-exclusive agreements give the sixteen leagues’ official betting data partners access to optimal, secure positions in-stadia for the live collection of fast data allowing them to offer the most accurate and reliable data services to their betting operator customers.
Jacco Swart, Managing Director (EL): “This partnership captures one of the key aims of the European Leagues when it comes to providing valuable and innovative services to our member leagues. The European Leagues are uniquely positioned to take advantage of opportunities such as these and we look forward to continuing to support the development of our members in relation to league business development.
“I’m delighted that we have not only being able to continue the relationship we have developed with these companies but that the number of leagues participating in this collective commercial project increased significantly which is the best proof that this approach functions.”
Steven Burton, Managing Director of Genius Sports, said: “This expanded partnership with the European Leagues outlines our commitment to providing sports with a fair and transparent return from betting on their games. Each of the leagues included in this agreement has control over how their data is collected and distributed, affording vital visibility to safeguard their competitions.”
The European Leagues look forward over the coming years to further deepening our relationship with Genius Sports, Sportradar, and Stats Perform Group in areas related to, for example, the protection and use of official league data in new and innovative ways.