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Africa’s online audience: Why brands are switching to digital marketing

By August 27, 2020 No Comments
Sports betting is on rise throughout Africa, yet even across the most regulated betting markets, retail remains the number one driver of turnover. Consumer trends suggest that the digital opportunity for sportsbooks is growing in Africa; as digital infrastructure expands across the continent, online advertising audiences grow with it. This infographic takes a closer look at digital growth in key sports betting markets. To find out more about the digital marketing opportunity for African sportsbooks, read our latest article, or contact daniel.lyons@betgenius.com.