Genius Sports, a global leader in sports data technology, distribution and commercialisation services, has been selected by Asociacion de Clubs de Baloncesto (ACB), the body which oversees the premier men’s basketball league in Spain, to unlock the value of its data in a three seasons long contract.
ACB will harness Genius Sports’ LiveStats service, the world’s most popular basketball live statistics tool which enables courtside capturing of live game statistics, live webcast publishing and reporting to coaches and media.
ACB will also gain access to Genius Sports’ Competition Management technology and cutting-edge APIs for statistics distribution.
Alongside this strategic agreement and becoming Official Data Partner of the ACB, Genius Sports has secured the exclusive rights to distribute the ACB’s data for betting purposes and non-exclusive media distribution rights, to fully exploit the value of the association’s data.
From the collection to the commercialisation of data, Genius Sports’ technology services deliver impressive results, enabling sports to increase their efficiency and competitiveness while decreasing costs and maximising commercial returns.
Joan Manuel Carreras, ACB’s Director of Business Development, said: “This agreement is a very important step for ACB in order to guarantee the utmost data information value for the Liga Endesa. Genius Sports’ solution will allow us to keep our technological growth and to effectively share competition information with our clubs and sponsors.”
Ben Turner, Director International Operations at Genius Sports, said: “The ACB is among the leading basketball leagues globally and we are delighted to be playing a major role in their technological growth. Unlocking the value of data and boosting fan, coach and player engagement is a vital component for helping sports to grow. Genius Sports is quickly becoming the data technology partner of choice for leagues and federations across the world.”